{"id":12,"date":"2024-03-09T05:04:34","date_gmt":"2024-03-09T05:04:34","guid":{"rendered":"https:\/\/bertleycapital.com\/?page_id=12"},"modified":"2024-03-22T21:43:31","modified_gmt":"2024-03-22T10:43:31","slug":"our-edge","status":"publish","type":"page","link":"https:\/\/bertleycapital.com\/?page_id=12","title":{"rendered":"Our edge"},"content":{"rendered":"\n<p>Investing is a game errors where success means making few good decisions but fewer mistakes.<\/p>\n\n\n\n<p><em>\u201cYou just want to make sure you don&#8217;t make any mistakes that take you out of the game or come close to taking you out of your game.\u201d Warren Buffett<\/em><\/p>\n\n\n\n<p>In investing, avoiding mistakes is more important than making good investments. We avoid certain risks we can control.<\/p>\n\n\n\n<p>At Bertley Capital, we embrace a long-term perspective. Our strategy involves buying high-quality companies run by exceptional management teams at reasonable prices. Leveraging market fluctuations, we invest in high-quality businesses when they are attractively valued.<\/p>\n\n\n\n<p>We diligently avoid low-quality companies, ineffective management, high-debt companies, overpriced stocks, merger and acquisition scenarios, and the fear of missing out (FOMO).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-1024x577.png\" alt=\"\" class=\"wp-image-54\" srcset=\"https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-1024x577.png 1024w, https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-300x169.png 300w, https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-768x433.png 768w, https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-1000x563.png 1000w, https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-230x130.png 230w, https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-350x197.png 350w, https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge-480x270.png 480w, https:\/\/bertleycapital.com\/wp-content\/uploads\/2024\/03\/bertley-edge.png 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investing is a game errors where success means making few good decisions but fewer mistakes. \u201cYou just want to make sure you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/bertleycapital.com\/index.php?rest_route=\/wp\/v2\/pages\/12"}],"collection":[{"href":"https:\/\/bertleycapital.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bertleycapital.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bertleycapital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bertleycapital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":7,"href":"https:\/\/bertleycapital.com\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":69,"href":"https:\/\/bertleycapital.com\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions\/69"}],"wp:attachment":[{"href":"https:\/\/bertleycapital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}